Dryness, Breakage & Changing Texture

Simple care for hair that feels different from how it used to

Hair can become drier, more fragile or harder to manage over time. Colouring, heated styling, environmental exposure and changes associated with different stages of life can all affect how your hair looks and feels.

This routine is designed to help you simplify your hair care, reduce unnecessary stress on your hair and improve its softness, manageability and healthy-looking appearance.

Does this sound familiar?

This routine may be suitable for you if:

  • Your hair feels dry, rough or brittle.
  • You are noticing more tangles or breakage.
  • Your hair has become more difficult to manage.
  • Your usual products no longer seem to work as well.
  • Your natural texture appears to be changing.
  • Colouring or heated styling has left your hair feeling fragile.
  • Your hair lacks softness, flexibility or shine.

A straightforward routine

1. Cleanse gently

Choose a shampoo that cleanses your scalp and hair without leaving them feeling excessively dry or stripped.

Concentrate the shampoo on your scalp and roots. Allow the lather to run through the lengths as you rinse rather than vigorously rubbing the ends of your hair.

The right washing frequency will vary. Wash often enough to keep your scalp comfortable, but avoid washing more frequently than your hair and lifestyle require.

2. Condition every time you wash

Apply conditioner mainly through the mid-lengths and ends, where hair is generally older and more vulnerable to dryness and damage.

Allow the conditioner time to work before rinsing thoroughly. Use a wide-tooth comb or your fingers to detangle gently, starting at the ends and gradually working upwards.

3. Add deeper care when needed

A moisturising mask or conditioning treatment used once a week—or as directed—can help dry hair feel softer and more manageable.

Avoid introducing several treatments at once. Start with one product and observe how your hair responds before adding anything else.

4. Reduce avoidable breakage

Small changes can make a meaningful difference:

  • Pat or squeeze excess water from your hair instead of rubbing it vigorously.
  • Use a microfibre hair towel or soft cotton T-shirt.
  • Detangle slowly and avoid pulling through knots.
  • Reduce unnecessary heated styling.
  • Use the lowest effective heat setting when styling.
  • Avoid very tight hairstyles that repeatedly pull on the same areas.
  • Protect your hair from friction while sleeping.

5. Protect your hair overnight

A satin bonnet, satin pillowcase or gentle hair wrap can reduce friction between your hair and bedding.

If your hair is long enough, loosely secure it before sleeping. Avoid tight bands or styles that place tension on the hairline.

Choose products with a clear purpose

You do not necessarily need a large collection of products. Begin with the essentials:

  • A suitable shampoo
  • A moisturising conditioner
  • One occasional treatment
  • A gentle detangling tool
  • An overnight protection accessory

Give each product sufficient time before deciding whether it suits you. Changing several products simultaneously can make it difficult to understand what is helping—or what may be causing a problem.

Track what works for your hair

Pay attention to how your hair feels immediately after washing and during the following days. Record any changes in dryness, tangling, breakage, manageability or scalp comfort.

A simple record can help you build a routine based on your own experience rather than continually purchasing new products.

Explore the routine

Discover our carefully selected hair-care products, practical accessories and routine-planning tools for dry, fragile or changing hair.

When to seek professional advice

Cosmetic hair care can improve the appearance, feel and manageability of your hair, but it cannot diagnose or treat an underlying medical condition.

Speak to your GP, pharmacist, dermatologist or suitably qualified hair and scalp professional if you experience sudden or substantial hair loss, bald patches, scalp pain, persistent irritation, sores or another change that concerns you.